Healthfulness Redefined
Looking to make healthy products that align with experts, regulations, and your consumers’ needs?
Over 200 nutrient profiling systems and 50 diet quality metrics contribute to confusion and create translational barriers. If you are not sure which definition will work best, we provide a flexible definition of healthfulness to fit your needs. Explore diverse expert-validated ratings individually, align them with diet quality, and ultimately, combine it all to best highlight the health benefits of your products with FRESH’s meta-NPS. The image below shows how an example food (whole wheat bread) scores (in)consistently across 5 major expert-created food rating systems. With one interactive tool, you can: 1) view the consensus, 2) identify opportunities among foods with unstable expert agreement, and 3) understand the alignment of your products with this meta-NPS and its scoring database of over 6,000 foods.
Abbreviations: NRF: nutrient rich food (with food groups or flavonoids); NS: Nutriscore; FCS: Food Compass; FPro: Food Processing; Meta-Score: a harmonized rating across all of the others
Healthfulness meets Impact
Tailor organizational strategies toward populations that can benefit most from your foods. We model intake by uniquely granular subpopulations that can help showcase the impact of your products.
Experts vs. AI
Engage with your consumers in an entirely personalized and unique way.
What do health outcome specific, AI-models have to say about food healthfulness? The answer could contribute to health claim strategy while speaking a langauge that resonates with consumers.
Food complexity Revealed
Look to the future of food with new analytical tools that appreciate the complexity of simple things.
Policy and health research focus on promoting things like “fruits and vegetables” or “whole grains.” We use data-driven hierarchical clustering of food composition to identify nutrient clusters that cut across food groups and challenge their accuracy and usefulness.
